1. Privacy and data protection policy

This privacy policy (the "Privacy Policy") is intended to inform you about the way in which personal information that you communicate to the company AMS Design SAS (hereinafter, "Aurélie Bidermann"), on the website www.aureliebidermann.com (the "Site"), in our stores, or by any other means, is processed as well as about the management of cookies and tracers implemented on the Site.

Aurélie Bidermann recognizes the importance of ensuring the protection and security of your privacy and your personal information, and has established this Privacy Policy in compliance with the strictest criteria for the protection of personal data, as well as any applicable regulations.

As such, Aurélie Bidermann complies with the French "Informatique & Libertés" law no. 78-17 of January 6, 1978 as amended and Regulation (EU) no. 2016/679 of the European Parliament and of the Council of April 25, 2016, known as the "RGPD" (together hereinafter referred to as the "Applicable Regulations").

The Privacy Policy applies to all users of the Site and/or customers of Aurélie Bidermann. Please read it carefully. If you do not agree with the terms of this Privacy Policy, please do not provide any personal information about yourself and stop using the Site. When communicating your personal data, you must accept, by checking the box provided for this purpose, their collection, storage and processing by Aurélie Bidermann under the terms and conditions of this Privacy Policy.

You also have the right to withdraw your consent at any time. Withdrawal of consent does not compromise the lawfulness of processing based on consent carried out prior to such withdrawal.

The present Privacy Policy may be modified by Aurélie Bidermann at any time and without prior notice, in particular as a result of changes in legislation. The new Privacy Policy will apply from the date it is posted on the Site.

For the purposes of Applicable law, the data controller is Aurélie Bidermann, whose contact details are given in the Site's legal notice.

1.1 Information collected by Aurélie Bidermann

The information about you that may be collected and processed by Aurélie Bidermann is :

in the context of creating an account on the Site, for the proper execution of an order on the Site or if you complete our form in one of our boutiques, your identification and contact information, such as your name, gender, date of birth, address, e-mail address, password and telephone number,

if you contact Aurélie Bidermann, or wish to receive communications from Aurélie Bidermann, your last name, first name and e-mail address, as a record of this correspondence may be kept,

information relating to your visits to our boutiques and/or the Site and your use of our services.

Personal data is only collected by Aurélie Bidermann's IT, sales and marketing departments.

1.2 Information uses

Aurélie Bidermann uses the personal information you provide for the following purposes:

Create your account on the Site and allow you access to this account,

The execution of an order on the Site, notably for its validation, processing and delivery of the products ordered (in the absence of this information, orders cannot be executed),

To send you newsletters, information, commercial offers for products and/or services which you request or which may be of interest to you, where you have consented to be contacted for this purpose,

Inform you of any changes made to the Site.

In accordance with the French law n°2004-575 of June 21, 2004 for confidence in the digital economy, if you have subscribed to Aurélie Bidermann's newsletters, information letters and commercial offers, you have the right to object to receiving them by clicking on the hypertext link at the bottom of each email received and reproduced below: "Unsubscribe".

Aurélie Bidermann undertakes not to use your personal data for any other purpose and/or to pass them on to third parties without your express consent or except in cases provided for by law. Aurélie Bidermann will not market, lease or disclose your personal data to third parties without your consent, unless ordered to do so by an administrative or judicial authority in application of a legal or regulatory requirement.

1.3. Retention period

Personal data collected on the Site is kept for a limited period of time and in a manner strictly necessary and proportional to the pursuit of the purposes identified in this Privacy Policy, i.e. for 3 years following the last connection to the Site, the end of the commercial relationship and/or the last contact with Aurélie Bidermann.

1.4. Security and confidentiality

Aurélie Bidermann employs all appropriate technical and organizational measures to ensure the protection of your information and to provide the necessary guarantees for its processing, in accordance with this Privacy Policy and the requirements of the RGPD.

In particular, Aurélie Bidermann takes all precautions appropriate to the nature of the personal data communicated to it and the risks presented by their processing, in order to preserve their security and in particular prevent them from being distorted, damaged, or accessed by unauthorized third parties.

The technical and organizational measures taken by the Company are regularly tested, analyzed and evaluated to verify their effectiveness.

Aurélie Bidermann undertakes to ensure that each member of its staff authorized to process personal data is subject to strict confidentiality and personal data protection obligations, and ensures that they undertake in particular to:

only process personal data that is strictly necessary for the purposes for which it is collected,

not to process personal data for purposes other than those for which it was collected, except in the event of an administrative or judicial request or injunction, or in application of a legal or regulatory requirement,

take all customary and state-of-the-art measures to prevent misuse or fraudulent use of personal data, and to preserve the physical and logical security of personal data,

inform Aurélie Bidermann immediately and by any means whatsoever of any violation of personal data of which it becomes aware.

1.5. Transfer of personal data

Aurélie Bidermann and/or its Affiliates (i.e., any entity, company controlling, controlled by or under control with Aurélie Bidermann, control being defined by Articles L.233-1 and L.233-3 of the French Commercial Code) do not transfer personal data to any country outside the European Union or the European Economic Area.

1.6. Violation of personal data

Aurélie Bidermann will inform you as soon as possible of any breach of your personal data that is likely to result in a high risk to your rights and freedoms, in accordance with Articles 33 and 34 of the RGPD. However, this obligation to inform is not necessary if either of the following conditions is met:

Aurélie Bidermann has implemented the appropriate technical and organizational protection measures and these have been applied to the personal data affected by the said breach;

Aurélie Bidermann has taken subsequent steps to ensure that the high risk to users' rights and freedoms is no longer likely to materialize;

it would require disproportionate efforts.

Aurélie Bidermann will notify the local Supervisory Authority as soon as possible and if possible within 72 hours of becoming aware of any breach that is likely to result in a high risk to users' rights and freedoms.


1.7 Subcontracting

Aurélie Bidermann undertakes to use subcontractors with sufficient guarantees regarding the implementation of appropriate technical and organizational measures so that the processing of personal data meets the requirements set forth by the RGPD.

Where applicable, the processing of personal data carried out by a processor is governed by a contract concluded between the latter and Aurélie Bidermann and/or one of its Affiliates, in accordance with Article 28 of the RGPD. In particular, Aurélie Bidermann imposes on its subcontractors the same obligations and the same level of requirements as that to which it is s

1.8. Cookies

A cookie is a data file placed on your computer or other device when you use it to visit the Site. Aurélie Bidermann uses cookies to find out which pages of the Site are visited and how often, in order to make it more user-friendly and to offer you tailored and personalized services the next time you visit the Site.

You are informed by the appearance of a banner that a cookie may be automatically installed on your browser during your visits to the Site, as well as their purposes, the possibility of opposing them and changing the settings by clicking on the "configure cookies" link.

You have the choice of configuring your browser to accept all cookies, reject all cookies, inform you when a cookie is issued, its validity period and its content, as well as allowing you to refuse its storage in your terminal, and delete your cookies periodically.

By using the Site and accepting cookies, you consent to the use of personal information in connection with the technologies as described in this Privacy Policy.

The cookies used by the Site associate themselves only with anonymous users and their computers and do not provide any references from which personal data of users can be deduced.

Certain cookies are used by third parties (e.g. Google) to transmit to Aurélie Bidermann data on the effectiveness of its promotions. Cookies do not, under any circumstances, obtain personal information that could be used to identify a particular user.

The cookies used on the Site are, in any case, of a temporary nature, with the sole aim of making subsequent transmission more efficient. No cookie used on the Site will be valid for more than thirteen (13) months.

The Site uses four types of cookies:

Technical cookies: These enable users to navigate the site and use functions such as the shopping cart,

Analysis cookies: The Site uses Google Analytics cookies to quantify the number of users visiting the Site. These cookies make it possible to measure and analyze how users navigate the Site. This information enables Aurélie Bidermann to continually improve its services and facilitate the purchasing process for users of the Site. For more information on this subject, please consult the Google Analytics privacy page,

Personalization cookies: When users browse or buy on the Site, the Site remembers their preferences (for example, tastes or preferred language). Thanks to these cookies, we can offer users a simpler, faster and more personalized browsing experience,

Advertising cookies: These cookies are used to display ads that are important to users. In addition, they limit the number of times each user views an ad and help the Company measure the effectiveness of its advertising campaigns. By accepting cookies, the user accepts that Aurélie Bidermann may download this type of cookie to his/her device and perform consultations when the user visits the Site in the future.

To deactivate cookies, please click on the "help" tab of your browser or read the information provided with your browser software.

You are informed that by refusing certain cookies, in particular internal cookies, certain functions of the site may not be accessible.

You can find out more about Google's privacy policy regarding the storage of Google Analytics cookies.

The Site may contain links to other websites with privacy policies different from that of the Company. Aurélie Bidermann assumes no responsibility for the content or practices of linked sites. The Company recommends that users of the Site review the privacy policies of all websites they may access through the Site.


1.9. Rights

In accordance with Applicable Regulations, you have the right to access, rectify and delete your personal data. In addition, you have the right to object to the processing of your personal data, for reasons relating to your particular situation, as well as the right to request the limitation of the processing of personal data carried out by the Company.

You also have the right to the portability of your personal data, enabling you to retrieve it in a structured, commonly used and machine-readable format and transfer it to another data controller.

To exercise any of these rights, simply send a request online to the following address: info@aureliebidermann.com or by post, stating your full name, address and, if possible, your customer reference to the following address: Maison Aurélie Bidermann, 8 place Vendôme, 75001 PARIS.

Aurélie Bidermann undertakes to acknowledge receipt of any such request and to process all requests as quickly as possible.

You also have the right to lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (CNIL).